Imagine someone seeing cookies shaped liked hearts and having a hateful reaction. That’s what happened when Confections bakery in Lufkin, Texas promoted cookies they made in honor of Pride Month. The business promoted the cookies with a message that read, “More LOVE. Less hate. Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here.” Unfortunately, some people didn’t agree with that message, so the next post on the businesses Facebook page read:

Today has been hard. Really hard. We lost a significant amount of followers because of a rainbow heart cookie we posted.
We received a very hateful message on our business page canceling a large order (5dz) of summer themed cookies for tomorrow morning (that we just finished decorating) because of a rainbow heart cookie we posted. My heart is heavy. Honestly I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods. So. If you love our cookies we will have an over abundance of them tomorrow. Hopefully tomorrow will be better.

Tomorrow was better. Love trumped hate in the end as the bakery received an outpouring of support.

The CBS affiliate in Tyler, Texas writes that the next time the bakery sold out of everything, “When the bakery opened on Friday, they were flooded with orders and requests from all across the U.S. People were even lined up on W. Shepherd Ave. to show their support.” 

People like Mark Cuban’s brother, Brian, even said they would purchase cookies over the phone and the bakery could donate them to local LGBTQ+ organizations and other charities.

“When things slow down a bit, let us know if shipping is possible. I’d like to support you,” Cuban said. “If shipping isn’t possible, I’ll buy some by phone/email and you can donate my cookies to a local LGBTQ org or children’s charity.”

Watch more from CBS above.