Members of the LGBT community who feel out of place in Florida are welcome in New York City.

That’s the message from Big Apple mayor Eric Adams, who announced on Monday that he’s commissioned advertising to that effect to be displayed on digital billboards in Fort Lauderdale, Jacksonville, Orlando, Tampa and West Palm Beach for the next eight weeks. Adams’ announcement comes in the wake of a new Florida law that bans instruction on sexual orientation and gender identity in kindergarten through third grade. Critics of the law refer to it as the “Don’t Say Gay” bill.

“This political showmanship of attempting to demonize a particular group or community is unacceptable and we are going to loudly show our support and say to those living in Florida, ‘Listen, we want you here in New York,’” Adams said at a press conference.

“This is the city of Stonewall. This is the city where we are proud to talk about how you can live in a comfortable setting and not be harassed, not be abused — not only as adults but also as young people,” Adams added.

“Other folks want people to hide their color. We like to show our color and this rainbow is representative of this community,” Adams said.

“I’ll say it because the mayor probably won’t, but I want to give a big FU to Gov. Ron DeSantis for his lack of leadership and solidarity to the LGBTQ community,” New York City Council Member Chi Ossé said at the press conference.

POLITICO reports:

City taxpayers will not incur any costs from the campaign that’s being funded by the advertising firm Kinetic, Adams said.

Billboards and social media will display colorful art with catchy phrases like “People say a lot of ridiculous things in New York. ‘Don’t Say Gay,’ isn’t one of them” as part of the campaign.