The New York Times promised there were more stories ahead related to Donald Trump’s financial records. The second story involves how “Reality-TV fame handed Trump a $427 million lifeline.”

Tax records show that “The Apprentice” rescued Donald J. Trump, bringing him new sources of cash and a myth that would propel him to the White House.

The newspaper claims that Trump’s line on the show that “Now, my company is bigger than it ever was and stronger than it ever was” was “all a hoax.”

Remember all those products Trump would pitch on “The Apprentice?” The Times says:

The show’s big ratings meant that everyone wanted a piece of the Trump brand, and he grabbed at the opportunity to rent it out. There was $500,000 to pitch Double Stuf Oreos, another half-million to sell Domino’s Pizza and $850,000 to push laundry detergent.

While some of those were standard endorsement deals, the newspaper points out that some we’re sketchy at best:

There were seven-figure licensing deals with hotel builders, some with murky backgrounds, in former Soviet republics and other developing countries. And there were schemes that exploited misplaced trust in the TV version of Mr. Trump, who, off camera, peddled worthless get-rich-quick nostrums like “Donald Trump Way to Wealth” seminars that promised initiation into “the secrets and strategies that have made Donald Trump a billionaire.”

Watch more above from ABC News.