Donald Trump just can’t help himself. Today he is once again promoting one of his own businesses on Twitter.

Citizens for Ethics writes, “At this point, Trump isn’t even pretending that he’s not using the power of the presidency to advertise his businesses.”

The non-partisan group has been following how Trump has blurred the lines between president and businessman, previously writing:

Before taking office, Trump vowed to keep his business interests and presidential duties separate, but nearly three years later he promotes his properties and collects millions of dollars from federal agencies, foreign governments and political groups.

And this isn’t the first time that Trump used the term “Southern White House.” Huffington Post wrote about the reference last year as well:

The latest “southern” title of Trump’s private “White House” was particularly galling to many who called it a “dog whistle” to racists. Trump used to refer to Mar-a-Lago as the “Winter White House.” The “Southern White House” was where Confederate president Jefferson Davis lived during the Civil War.